Keel is the real-time command center for your store's ad performance. It blends live revenue with Meta, Google, TikTok, Snapchat and Klaviyo spend to show your true blended ROAS and MER — refreshed the moment you open it, never hours behind. See which campaigns to scale or pause, and where sales come from on a sales-by-region map. Keel also includes a beautiful native iOS app with home-screen widgets, so your ROAS and ad spend are always one glance away. Add your own costs for profit and margin.